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UNESCO advocates importance of communication

By: Merlito G. Edale, Jr. 


CITY OF ILAGAN, Isabela, Feb. 19 (PIA) – The United Nations Educational, Scientific and Cultural Organization (UNESCO) in partnership with the Earthsavers UNESCO Artist for Peace , Philippine Information Agency, the City Government of Santiago, International Theater Institute – Philippine Center and the National Commission for Culture and Arts, conducted a sectoral and media interaction in celebration of World Radio Day on February 13, 2019.

UNESCO leads the observance of World Radio Day highlighting the importance of radio as a medium in informing the public the various programs and activities of national government agencies, non-government organizations and other sectors of society.

Cecille Guidote – Alvarez, head of International Theater Institue – Philippine Center, said she was impressed on how people depend on radio as a medium to get valuable information despite the availability of various media platforms used in communications nowadays.

She said radios still tops in terms of giving important information to the people especially those who are living in far flung areas of the country.

Alvarez added, radio stations that are giving the right information and accommodating government agencies who share their programs, projects and activities should be recognized for their great contribution in public information or communication.

“We want to highlight the significant efforts of radio stations in the development of the country, by way of recognizing them for their great contributions especially in offering free air time for government agencies and NGOs,” Alvarez said during the Media Kapihan at Balay Na Santiago.

In response, radio stations like DZMR 1143, Super FM Santiago, Life Radio, DWSI and several other radio stations from Isabela vowed to support the UNESCO’s program especially in communicating the various programs and activities of the government and even the private sectors. (MDCT/MGE/PIA 2-Isabela)


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