Online Pinoy-Store launched for Filipino Community in Korea

By: Hemmady S. Mora

Pinoy Store in Korea
Online Pinoy Store in Korea

“Pinoy Store”, an online grocery shop where Korean-based Filipinos could buy authentic Pinoy products through their mobile phones was launched by Nash Ang and the team behind PinoySeoul, an online portal for Pinoy communities in Korea recently.

Just this May, Korean-based Pinoy actor/director Ang, also the Chief Executive Officer (CEO) of Pinoy Seoul Enterprises met up with Gongju Pinoy Store, the official Philippine products distributor for Pinoy Store at PinoySeoul office for the social media management of Pinoy Store sites and its logistics operations.

Nash describes the Filipino community in Korea to be somewhat different from its neighboring Asian countries.  “We don’t have nannies or domestic helpers here,” he explained.

“During the early ’90s, there was a rise in the number of Pinoy expat entertainers in Korea but nightclubbing became less popular because of the lifestyle shift. Most Filipinos here are either factory workers or students.  Pinays are usually married to Koreans.  Approximately 60,000 Filipinos live here making it Korea’s third-largest expat community, next to China and Vietnam,” Ang added.

“Pinoys here are longing for Filipino products and when they see local goods that they remember cooking and eating from the Philippines, they readily patronize them associating them with memories back home,”  said Nash.

The e-commerce platform is now on its beta.  The web version is viewable by visiting The Android mobile app will be available alongside the official release of Pinoy Store sometime this year.


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